Koko Global Hospitality
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種類 | Private company |
|---|---|
| 業種 | Hotel |
| 設立 | 2015 |
| 本社 | Thailand |
拠点数 | 23 |
事業地域 | Thailand and Philippines |
| ウェブサイト |
www |
Koko Global Hospitality, founded in 2015, is a hotel operating company focused on Asia’s expanding value hotel sector. The company operates more than 20 hotels in Thailand with 1 hotels in Japan.
Koko Global Hospitality, a comprehensive mid-sized hotel management firm and startup from Japan, was founded by CEO Rei Matsuda, who has over 20 years of experience in hospitality, finance, and investment in Southeast Asia and India. He launched his business in Thailand in 2016, pioneering a business model called Centralized Operation, which is becoming a significant trend in the global real estate sector. This model helps reduce hotel staffing costs, increase sales efficiency, and generate returns with lower management costs. It alleviates the headaches and intricacies of hotel management, allowing hotel owners to focus on their strengths while leaving operations to professionals.
Koko Global Hospitality manages mid-sized hotels with 50-200 rooms in prime locations that are easily accessible, situated in tourist cities such as Bangkok, Chiang Mai, Phuket, Pattaya, Hua Hin, Cha-Am, etc. Whether starting from an empty plot of land or without any prior management experience, the company provides a team for design and construction management, conducts feasibility studies for the project, and prepares for the hotel's opening. They also handle recruitment and training of personnel, plan business strategies for the hotel, and offer support services in sales, marketing, IT, and accounting.
Beautiful Balance of Thai and Japanese Culture
Thai people are known for their relaxed, friendly nature and love for fun, while Japanese people are characterized by their orderliness, strictness, attention to detail, and dedication, embodying the philosophy of ‘Kaizen’ -continuous improvement.
On the surface, both cultures might seem worlds apart, but Rei Matsuda, CEO of Koko Global Hospitality, has identified the common ground between these two cultures and combined their strengths to form the core of his hotel management philosophy.
Anyone who has stayed at a hotel in Japan will recognize the distinctiveness of Japanese hospitality. Whether it's a five-star hotel or a small business hotel, while the decor and room size may vary, the standards of management and service are always meticulous and top-notch. Coupled with the Japanese inclination to always consider others and the collective good, most experiences in Japanese hotels are overwhelmingly positive. It's no surprise that Thai people, who have a deep connection with and admiration for Japanese culture, are among the top tourists visiting Japan.
Centralized Operation: Minimize Effort, Maximize Results
Koko Global Hospitality plays a crucial role in assisting several mid-sized hotel operators in Thailand, especially during the COVID-19 crisis, helping them overcome economic challenges. The hotel and tourism industries were severely impacted by the decline in global tourist numbers, presenting significant management challenges.
Koko Global Hospitality’s core strength lies in its Centralized Operation model, which starts by creating a back-office team managed by professional hotel executives from the headquarters and embodies the principles of Kaizen. They address issues and support various operational aspects, providing regular performance reports and meetings every month. This allows hotel owners to avoid hiring on-site staff for areas such as sales/marketing and reservations, human resource management, IT systems, procurement (including selecting standard products for the hotel), accounting, and food and beverage services. The food and beverage division exemplifies KGH's commitment to Kaizen. A team of specialists continually refines menus, sources high-quality ingredients, negotiates cost-effective pricing, and curates engaging culinary experiences. This approach significantly reduces costs, enabling hotels to compete effectively in the market while delivering high-quality services.
Rev Up Hotel Profits, Shine Through Economic Challenges
Despite having weathered the severe challenges of the COVID-19 pandemic, the global economy is still underperforming. Nevertheless, Koko Global Hospitality remains trusted by numerous hotel entrepreneurs to manage their operations and has successfully closed many new management contracts. Koko Global Hospitality currently manages over 20 hotels across Thailand, categorized into KGH’s original brand, Kokotel, which emphasizes value for money, and the Owner’s Brands, representing the unique identities of various hotel's owners. KGH also plans to launch new original brand: VIVTEL, a premium lifestyle brand for couples, the first property will open in 2026.