English: Made by Petri Camera (Japan) c1965, the Fotochrome was a failed venture because it required the user to obtain a proprietary film. Behind the lens is a mirror which reflects the image onto the film plane (parallel to the ground), which explains the camera's unusual design. The pop-up flash reflector may seem small, but this camera is much larger than it may appear in the photo. Because "The Remarkable Fotochrome Color System" (as it's called on the box) was such a dud, these cameras can be found brand new in the original packaging, for a low, low price!