English: Hip hop has rapidly grown in popularity in Madagascar in the past decade. The local name of hip hop is called "Haintso Haintso", meaning "H. H." (for hip hop). Malagasy hip hop, although largely reflective of Western genre standards, has been moving toward incorporation of more Malagasy musical tradition in its style and instrumentation.

Hip-hop spread to Madagascar in about 1985 together with breakdancing. The local rap scene (Rap Gasy) remained underground until the late nineties, although artists as early as 1994 were attracting attention with their politically provocative lyrics. The earliest performers included the MCM Boys (now known as Da Hopp) and 18,3. Mainstream success came in about 1998; popular modern performers include The Specialists, Paradisa, Oratan and many more.

On June 21, 2007, UNICEF chose a 15-year-old Malagasy rap star, Name Six as its first ever Junior Goodwill Ambassador for Eastern and Southern Africa. The young rapper's work continues the genre's tradition of social critique and political commentary, focusing largely on the challenges faced by children in underprivileged communities in Madagascar and voicing the views and concerns of the young, who are routinely omitted from political decision-making processes.